Effects of price transparency

2017-03-20 23:42:15

Company I work at provides software services. After customers sign up, they then can go and order different combinations of services and consume them.

We do not expose prices within the flow of them ordering services, however we do provide detailed bills to them outlining costs as well as make all prices available on the separate documentation side that we link to.

Personally I believe it is a bit strange that we do not show prices when they order those services (even though they are just a few a clicks away). My theory is that once we will start showing those prices, it will increase customers trust (because we are transparent) and satisfaction (because it will help them avoid surprises in the bill).

I'm wondering if there is any research on the subject of price transparency and its effects that can help prove or disprove my assumptions.

Thank you.